Whether it’s sharing your lived experiences, taking part in fundraising activities, or supporting our campaigns on social media, your involvement makes a real difference. 

At West Central London Mind, our campaigns aim to raise awareness of the vital work we do, encourage donations to sustain our services, and ensure that everyone can access the mental health support they need. As an independent charity, separate from National Mind, we rely on the generosity of our community to continue providing life-changing support to individuals facing mental health challenges in Brent, Kensington & Chelsea, Wandsworth, Westminster, and surrounding boroughs. 

Our campaigns focus on: 

  • Showcasing our work – Communicating to people who we are and what we do, as an independent charity. 
  • Fundraising for impact – As we are responsible for raising our own funds, every donation helps us reach more people in need. 
  • Fostering community – Trying to reach new people who need our services. 

How you can get involved 

Fundraise for us 

From organising a karaoke night, bake sale or signing up to a running event, there are so many ways you can get involved and raise vital funds to support mental health. For more fundraising ideas, visit our fundraising tips and tricks website page. 

Make a donation

Every donation or monthly gift helps us provide essential mental health services and make a lasting impact on the mental health of thousands of people across London. You can donate to us here. 

Help us spread the word

Share our campaigns by word of mouth and raise awareness on social media. Follow us on social media at Instagram, LinkedIn and Facebook.

Current Campaigns

Community Hero Giveaway!

Our Community Hero Giveaway launches on 11th September 2025 on Instagram! Follow us now so you don’t miss your chance to take part.

What is our Community Hero giveaway? 

Do you know someone who goes above and beyond for others’ mental health and wellbeing? A teacher, therapist, carer, someone at work or everyday hero in your community? We want to celebrate them and their contributions! 

In the lead-up to World Mental Health Day (10th October 2025), we want to celebrate Community Heroes who make their communities a better place. 

Nominate them to show your appreciation and give them a chance to WIN a special prize! The giveaway will run from 11th September until 9th October, with four lucky people selected to win prizes on World Mental Health Day, 10th October at 12pm. All prizes are generously gifted by local businesses in support of mental health awareness.  

Terms & Conditions

How to enter
  • Comment and tag your Community Hero tell us why they deserve to win 
  • Follow us on Instagram and the businesses who supplied the prize. 
  • Bonus Entry: Share the post to your story and tag us! 
What prizes are available to win?

Four lucky winners will be randomly selected to receive a unique prize donated by a local business. Prizes may include wellness packages, gift vouchers, experiences, or self-care hampers. 

  • Prize 1: (To be announced!) 
  • Prize 2: (To be announced!) 
  • Prize 3: (To be announced!) 
  • Prize 4: (To be announced!) 
Giveaway Timeline
  • Start Date: 11th September 2025 10am 
  • End Date: 9th October 2025 5pm 
  • Winner Announcement: 12pm 10th October 2025 
Content-guidelines:

We define a Community Hero as anyone who actively supports others’ mental health and wellbeing. This could be a teacher, therapist, carer, colleague, or any everyday hero. 

Please ensure your nomination is: 

  • Respectful and sincere 
  • Free from graphic or distressing content 
  • Not offensive or inappropriate (entries may be removed at our discretion) 
Important Notes
  • No cash alternative will be offered 
  • Prizes are non-transferable and cannot be exchanged 
  • This giveaway is not affiliated with Instagram, Facebook, or LinkedIn. 
By entering, you agree to the following T&Cs:
  • You must be a resident in London, UK. 
  • You must be 18 years or older. 
  • All valid entries will be entered into a draw from which four people will be chosen at random to receive the winning prizes. 
  • Only one entry per account will be accepted for each draw and only entries that comply with all entry instructions will be accepted. No purchase is necessary to enter. 
  • Winners will be contacted via Direct Message (DM) on the platform they entered from our official account: @wclmind only. We will never contact you from any other account. Please stay alert for impersonators. We will verify that all entry requirements have been met, including social media follows and newsletter subscription. 
  • The winners of the Instagram prize draw will be notified on the draw date via Instagram Direct Message. The winners will need to respond within 72 hours or a second draw will take place and a new winner will be chosen.  
  • Once the winners have responded, we will announce and tag the winning account in a @wclmind story. 
  • We will send the prize to each winner within 28 days of the winner responding and confirming their full name and address and winners must use their prize in times specified by the prize donor 
  • By entering, you release Instagram and Facebook from any and all liability associated with the prize draw. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram or Facebook. 
  • By entering, you consent to sharing images and your experience with the giveaway for marketing purposes. 

Past Campaigns

Community in Mind: Mental Health Awareness Week 2025

In 2025, for Mental Health Awareness Week (12th – 18th May 2025), we celebrated the power of community in mental health, with our campaign: Community in Mind.

The theme: Community 

Being part of a safe, positive community is key for our mental health and wellbeing. We thrive when we have strong connections with other people and supportive communities that remind us that we are not alone. Communities can provide a sense of belonging, safety, and support in hard times, and give us a sense of purpose. 

At West Central London Mind, community is at the heart of everything we do and is our driving force for change. 

You can read our news story about the campaign here!

What did we do? 

  • Fundraising in Schools – Schools joined our Share A Smile campaign! Schools hosted a Silliest Outfit Day to raise essential funds for mental health. A strong, supportive community is key to wellbeing, what better way to bring people together than through laughter?
  • We did a social media spotlight on our Community Programmes. Connection and wellbeing are at the heart of our Community Programmes, helping to combat loneliness and foster support. To celebrate their impact, we held a special video series across social media during Mental Health Awareness Week. You can watch the videos on: Instagram, Facebook, LinkedIn, and Tiktok
Winter Appeal 2024

In 2024, we launched our Winter Appeal, calling on the local community to support us in making a lasting impact on mental health. As demand for mental health services continues to rise, with over 1 million waiting for NHS care, our goal is to ensure that no one faces mental health challenges alone. Through this appeal, we aimed to raise vital funds and increase awareness of the ongoing mental health crisis in the UK, helping to build a stronger, healthier future for everyone. 

Throughout this campaign, we organised a range of initiatives to encourage donations and spark conversations about mental well-being. We were proud to collaborative with the Criterion Theatre for their production of Titanique, where audiences had the opportunity to donate to our cause. In addition, we were honoured to be the charity partner for Wandsworth Town Council’s Christmas Festival, helping to spread awareness and support during the festive season. 

Thanks to the generosity of our supporters, our Winter Appeal helped us continue providing mental health support to those who need it most. We are incredibly grateful to everyone who donated, shared our message, or took part in our initiatives. 

 

Black History Month 2023

In October 2023, we launched a campaign to mark Black History Month, aimed at raising awareness of Black communities’ history, combating racism, promoting inclusivity, and inspiring positive social change. Through a series of social media posts, we highlighted key historical moments, influential figures, and the ongoing challenges Black communities face today. Our goal was to spark meaningful conversations and encourage active support for racial equity and mental health advocacy in and around the black community. 

A key part of this campaign was a series of interviews with two inspiring Black professionals, Maame Esi Dekyewa Yankah and Roselyn Bunhu. These discussions, conducted via Microsoft Teams with the participation of our staff, provided valuable insights into their experiences, challenges, and the intersection of mental health and cultural identity, especially within the workplace. Maame Esi, founder of “By Maame,” shared how she uses food to celebrate West African culture and educate others on its health benefits, drawing from her own experiences in business and the NHS Crisis Café programme. Meanwhile, Roselyn, an experienced midwife, discussed her passion for addressing disparities in maternal healthcare for Black women, particularly through her innovation—a web app designed to provide culturally informed pregnancy support. Both interviewees were asked questions on the impact that racial inequality had on both their public and private lives, painting a picture of the struggles the black community face due to racial inequality in the UK.  These conversations were later developed into articles, that were shared on our socials and website.